Ilumae Skincare Product Launch — Editorial Retouching
High-end beauty retouching and color refinement for the Ilumae skincare campaign, created for the brand’s product launch.
The visual direction focused on purity, luminosity, and natural texture, highlighting the clean-beauty identity of Ilumae.
The visual direction focused on purity, luminosity, and natural texture, highlighting the clean-beauty identity of Ilumae.
My retouching work emphasized:
- Natural, realistic skin with preserved pores, soft radiance, and even tone
- Minimalistic editing to maintain a fresh, breathable beauty aesthetic
- Color refinement for a clean, cohesive palette across the entire campaign
- Product detailing, ensuring labels, bottles, and textures appear polished yet true to life
- Subtle sculpting and balance to create a refined, modern luxury look
The final images reflect a calm, understated elegance — aligning with Ilumae’s brand identity and positioning the product line with a premium, contemporary feel.
