Editorial retouching for New Balance Linear Heritage campaign
My work focused on creating a clean, cohesive, and natural look across the full series. This included subtle skin refinement while preserving real texture, correcting color shifts, balancing tones, and enhancing the outdoor sporty aesthetic. Clothing and accessories were polished for consistency, and shoe details—labels, edges, and construction—were cleaned and refined to maintain premium brand presentation.
The goal was to keep the imagery authentic and effortless while elevating the overall clarity and visual impact of the campaign.
Shot by Magnus Magnusson. Modeling by Sofia Yasenkova, styling by Mi Märak, hair and make up by Olivia Nwachukwu, photographer’s assistance by Jack Hare and digital assistance by David Rudolf and production by Iseli creative services.
